Great British Shooting Show Preview 2026

The Great British Shooting Show returns to the NEC Birmingham from 13-15 February 2026, and for Rifle Shooter readers it represents the single most important date in the calendar. Whether you’re a dedicated deerstalker, precision long-range target shooter or professional pest controller, this is where the rifle shooting community converges each year. 

From factory rifles ready to perform straight out of the box, to meticulously crafted custom builds costing five figures, from traditional glass optics to cutting-edge thermal imaging technology, from precision reloading equipment to ballistics calculators that will have you dialled in at distances you would never have thought possible – it’s all here. 

Explore the UK’s ultimate gunroom

The Great British Shooting Show transforms the NEC into what can only be described as the UK’s largest gunroom, and the selection is genuinely breathtaking. From affordable factory rifles perfect for new deer stalkers to precision custom builds that represent the pinnacle of rifle crafting, you’ll find everything under one roof. 

Confirmed exhibitors include prestigious names like Blaser and Westley Richards alongside Accuracy International  –  the legendary British manufacturer whose rifles are trusted by military and law enforcement worldwide. Tikka rifles will be showcased via GMK, while Bergara appears courtesy of Edgar Brothers. Whether you’re after a lightweight stalking rifle, a heavy-barrelled varminter, a versatile all-rounder or a competition-grade precision rifle, you can compare models side-by-side, shoulder them, assess trigger quality and make properly informed decisions. The choice isn’t just extensive – it’s almost endless.

Immerse yourself in optics

Modern rifle shooting has been revolutionised by advances in optics technology and the Great British Shooting Show showcases the full spectrum, from traditional glass to cutting-edge digital systems. Austrian manufacturer Swarovski Optik represents the absolute pinnacle of traditional riflescope manufacturing, while Schmidt & Bender brings German precision engineering that’s trusted by military marksmen worldwide. 

For those exploring or upgrading their night vision and thermal capabilities, the show features an impressive array of digital specialists. HikMicro, Pard, Pulsar (via Thomas Jacks), Thermtec and DNT Optics will all be exhibiting, alongside established names like Hawke Optics and Vortex. 

This is a great opportunity to actually look through different systems, compare image quality, understand the technology and assess what suits your shooting style and budget. Better still, many retailers will have stock available for immediate purchase, often with show-exclusive pricing.

New product launches

The Great British Shooting Show has become the venue of choice for manufacturers launching their latest innovations on the UK market. This year keep your eyes open for the Tippmann Arms M4 Magnum Elite making its debut. Being at the show means you’ll be among the first in the country to handle new releases, understand their features before the reviews are published, and potentially secure one ahead of general availability. More importantly you’ll have made your purchasing decision based on actual hands-on experience rather than internet speculation.

Master reloading and ammunition selection

Precision rifle shooting demands precision ammunition, and the show brings together manufacturers and specialists who can transform your understanding of internal ballistics. You can discuss ammunition performance with the people who actually design and produce it, learning about bullet construction, powder selection and how different loads perform in various conditions and disciplines. Whether you’re buying factory ammunition or reloading your own, the expertise on display is invaluable. 

For reloaders, the show features presses, dies, powder measures, case prep tools and all the other equipment you need to produce match-grade ammunition. See equipment demonstrated, compare systems and get advice from experienced reloaders who can help you refine your process. 

New and pre-loved rifles

Not everyone needs or wants a brand-new rifle, and the show caters well to those seeking quality used firearms. Browse an extensive selection of pre-loved rifles that have been properly maintained and are ready for a new owner. Of course, if you prefer the reassurance of a factory warranty and that new rifle smell, you’ll also find the latest models from all the major manufacturers. Many retailers reserve their best show-only offers for the event, though specific deals won’t be confirmed until closer to February. Whether your budget runs to hundreds or thousands, there’s a rifle at the show that’s perfect for your needs.

Get technical with ballistics equipment

For rifle shooters who demand the highest levels of precision – whether that is for competition, long-range hunting or simply the satisfaction of perfect shot placement – the show features the latest in ballistics calculators and ranging equipment. Modern ballistics technology can take into account everything from wind drift to the Coriolis effect, and from atmospheric pressure to bullet jump, transforming your ability to make first-round hits even at extended ranges. 

See the latest equipment demonstrated, understand how different systems integrate with your shooting setup, and learn from experts how to properly gather and input the data that will have you dialled in accurately. This is specialist kit that definitely benefits from hands-on demonstration and expert explanation, making the show the perfect venue to explore these technologies.

Discover accessories for every discipline

Beyond rifles and optics the show features everything from bipods and tripods to rifle slings and drag bags, from cleaning equipment to gun safes, from range finders to chronographs. Specialists in custom stock work, trigger upgrades, barrel fitting and rifle modifications will be exhibiting, offering solutions for shooters who want to optimise their existing rifles. 

Whether you’re a deer stalker needing field-practical gear, a target shooter requiring bench-rest equipment, or a pest controller looking for truck-mounted solutions, you’ll find suppliers who understand your specific requirements. This is your chance to physically handle accessories before buying, ensuring they’re compatible with your rifle and shooting style.

Expert fitting and customisation services

A rifle that doesn’t fit properly will never shoot to its potential, regardless of its inherent accuracy. The show provides access to stock fitters and custom rifle builders who can assess your dimensions, shooting style and requirements. Some services – such as basic stock adjustments or scope mounting – can even be completed while you wait. Custom rifle builders can discuss bespoke builds tailored precisely to your needs. These consultations would typically require appointments and travel, but at the show you can speak with multiple specialists in one day, comparing approaches and getting quotes on the spot.

Network with fellow rifle enthusiasts

The Great British Shooting Show serves as a gathering point for the UK’s rifle shooting community. You’ll meet fellow shooters who share your passion and can offer insights from their own experiences. Someone might recommend a modification that transformed their rifle’s accuracy, suggest a stalking ground you’ve never considered, or simply share a funny story from the hill. The show provides the perfect environment for making connections that might last years.

Adult one-day tickets cost £31.80 in advance or £35 on the day.

Visit: shootingshow.co.uk